Our Story
Curated with Care
Welcome to Abby Loves, where slow, seasonal living meets the timeless charm of the English countryside. Deeply steeped in nature and crafted with love, it’s here that together we celebrate the simple joys and beautiful moments that make life meaningful.
I’m Abby, and I’ve spent my life surrounded by the beauty of rural Devon. Growing up surrounded by farming families, I was taught early on the value of seasonal produce, thoughtful living, and the joy of turning nature’s bounty into something truly special. After over a decade working behind the scenes at some of the UK's most beloved ethical brands, including River Cottage and Pipers Farm, I created Abby Loves as a way to share my passion for sustainability, wholesome food, and artisanal craftsmanship with you.
Quintessentially English. Endlessly Loved
At Abby Loves, everything we create is inspired by the landscapes and traditions of the British countryside. From handmade hampers filled with artisan goodies to seasonal recipes and mindful lifestyle products, each is thoughtfully curated to bring beauty, and intention into your life. Everything you’ll find here is a reflection of my love for nature and the simple pleasures that make each season feel special.
Season, Sustainable and Always Timeless
Sustainability and seasonality are at the heart of everything we do. I believe in living in harmony with the rhythms of the seasons. Whether it's harvesting fresh herbs for a recipe or packing a hamper with locally sourced treats. The essence of Abby Loves is to celebrate nature's gifts with products that are both kind to the planet and designed to stand the test of time.
Welcome to a Slower, Lovelier Way to Live
Thank you for joining me on this journey. Whether you’re looking for a hearty new recipe, a thoughtfully curated hamper, or simply a way to make your home feel more intentional, I’m here to share the things that truly bring me joy and I hope they bring you joy too.
With love,
Abby x
Beaumont & Bear
I partnered with Beaumont & Bear to create authentic, story-driven content that highlights their commitment to supporting the farming industry. I produced on-farm video content that captured the brand in a real working environment, showcasing both the practicality and quality of their clothing. By combining lifestyle storytelling with purpose-led messaging, I helped communicate their values, raise awareness of their impact within the farming community, and build a stronger emotional connection with their audience.
Somerset Grill Co
I collaborated with Somerset Grill to develop and produce a series of engaging recipe videos that showcase their products in a fresh and accessible way. From concept development and recipe creation to filming and presentation, I crafted content designed to resonate with their target audience across digital platforms. By combining visually appealing storytelling with practical, easy-to-follow recipes, I helped strengthen the brand’s online presence, highlight product versatility, and drive audience engagement through shareable, high-quality food content.